The tourism industry remains among the hardest hit sectors. Airports saw sharp declines in footfall from both inbound and outbound travellers. iShopChangi, Changi Airport’s online tax and duty-free store, was forced to find new ways to maintain high levels of customer interaction.
Together with Tribal Worldwide, iShopChangi created and launched a first-of-its-kind, seven-week virtual marathon of deals at tax and duty free-absorbed prices in the domestic market. iShopathon was conducted via live-stream and featured social influencers, radio DJs, and content creators sharing tips, taking part in live challenges, and giving product reviews. The campaign generated more than 1.3 million visitors and bolstered sales during the campaign period.
Cycle & Carriage eShop
Cycle & Carriage Singapore partnered with Tribal Worldwide to enhance myC&C – a mobile app that enables a digital car ownership experience – with a new eShop feature.
Within three months, the minimum viable product (MVP) was launched, allowing customers to browse and purchase after-sales services, accessories, and lifestyle products with seamless installation bookings.
The swift implementation just before the pandemic hit Singapore came in handy. The app placed Cycle & Carriage Singapore’s products and services at its customers’ fingertips which improved their overall experience and generated new leads. Since the MVP, myC&C eShop has transacted with more than 2,000 customers over 10 months.
Manulife Sneaker Drop
Manulife needed to restore Singaporeans’ confidence to accept the new normal and move on with life safely, and at the same time help its financial consultants whose sales were greatly affected by the pandemic.
So we launched Manulife Sneaker Drop on Facebook – an online lucky draw to win limited edition sneakers by answering trivia questions about Singapore. To get the right answers, participants had to head out to explore (safely). In doing so, building their confidence.
The results? The campaign generated just under 16,000 leads for Manulife over 5 weeks, achieving 1493% more than the initial target of 1,000 leads.
An interactive website that every mother, son, ah gong and ah ma in Singapore knows about. Launched by Tribal Worldwide just two days after the announcement of Circuit Breaker, ‘I am a CCB’ was designed to help Singaporeans stay sane during the Stay Home period. Written in the voice of the quintessential ‘Ah Beng’, the site covered content ranging from entertainment, online shopping, food deliveries, workouts and more - while encouraging Singaporeans to connect with each other through online polls and news sharing.
‘I am a CCB’ struck a chord with Singaporeans - hitting over 807,000 site visits and entertaining close to 400,000 people.
Youthopia is an all-new digital destination launched by the National Youth Council, in partnership with Tribal WorldWide. It serves as a first-stop portal, where youths can explore trending topics and resources tailored to them, as well as a safe space to connect like-minded youths and empower them to create change through online and on-ground experiences.
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